WILD WONDER WEAR
A contemporary clothing brand that was created from scratch for a client from NYC. The client request was to create a brand with an animalistic and seductive brand identity. Initially the client was set on the name wonder wild wear. She also wanted to incorporate an animal welfare initiative. Everything else was ideated, managed, and created by Kamilla and her team. The client was overlooking and approving the process.
Business plan and pricing policy
Creative direction and brand identity
WHAT WAS DONE
Collection design, sample creation, and factory sourcing
E-commerce website
Editorial campaign and social media marketing
Business plan and pricing policy
- Market research
- Customer persona development
- Competitive matrix
-Cost, Mark Up, RRP calculation
- P&L statement
- T&A Calendar
CREATIVE DIRECTION & BRAND IDENTITY
- Brand identity development via graphic designer (logo, color palette, typography)
- Brand ethos
- Tone & voice
- Packaging collateral
LOGO
MISSION
HANG TAG